Publishers Weekly posted an article talking about a book piracy study released today by the Attributor. PW article is here; their link to the original article wasn’t working. My thanks to Rich at Attributor, who contacted me with a link to their study results, including methodology, here.
From PW:
Publishers could be losing out on as much as $3 billion to online book piracy, a new report released today by Attributor estimates. Attributor, whose FairShare Guardian service monitors the Web for illegally posted content, tracked 913 books in 14 subjects in the final quarter of 2009 and estimated that more than 9 million copies of books were illegally downloaded from the 25 sites it tracked.
Anyone seeing any possible problems here? Here are two that jumped out at me right off the bat.
- The $3 billion figure assumes that everyone who downloaded an illegal copy of the book would have otherwise gone out and purchased a legal copy.
- Attributor is a company specializing in anti-piracy solutions. Hardly an objective or trustworthy source, in this case.
Please don’t take this as approval of illegal file-sharing. I’ve made some stories available for free over on my web site (left sidebar), so I’m all for sharing some free fiction. But when you upload a copy of one of my books to a file sharing site, you’re being a dick. (Downloading a copy? Lesser dick.) If you don’t want to pay $7.99, no problem. Go to a used bookstore. Go to your local library.
That said, I don’t think piracy is the end of the world. I just wish we could get more trustworthy data & discussion, and less dogma.
::Takes a deep breath:: So please feel free to talk piracy and file-sharing, but be aware that over-the-top extremism may be heavily mocked, regardless of what side it’s coming from.
Mirrored from Jim C. Hines.










Comments
The only times I'm tempted to turn to piracy is when there is actually no legal way to get what I'm looking for. That includes things like out-of-print books, especially in my field (South Asian Studies; it's not as common as a lot of other area studies in the US, and things seem to go out of print or out of stock pretty quickly) and TV shows or movies that I would happily buy legally if they were released on DVD. I don't follow through on those urges, but it's incredibly frustrating to not have access to those things.
I'm at least as much against piracy as you are, and possibly moreso. All my published work is currently available in electronic format and only electronic format, so the speculative arguments about how many of the pirates will download an illegal e-book and then go out and buy the hardcopy don't apply at all to me and my fellow e-pubbed authors. At the same time, though, I still know that not every copy downloaded from a torrent site is a lost sale, and I'm not going to try to claim them all as lost revenue.
I'm against DRM too, for the reasons
Angie
Edited at 2010-01-14 05:30 pm (UTC)
I think I'd want data about things like how many readers on average did buy a book before/after downloading an illegal copy.
* Though it assumes that the print run was large enough that used copies exist -- there are a couple of comics that I can't find used (or new -- darn out of print books), unless I want to learn Japanese/French/German, or buy a 27-volume set of graphic novels when I need two.
2. I don't know what "don't have the option of libraries" means.
---
Right now, your argument comes off about like so: "Sure, I shoplifted all of those candy bars from the store, but I went back and paid for the ones I liked!" Not an exact parallel, I know, but nothing to change my mind yet, either.
What do people think of the idea, as popularized Cory Doctorow, et al., that a certain degree of piracy actually helps book sales in the long run?
Me, I'm skeptical of this assertion for a slew of reasons.
1. The mileage will vary widely depending on what kind of readership you have. Cory's readers are largely tech-savvy, like-minded geeks who are that much more conscious of the long-term costs of not compensating someone for their work. I'd gamble that Cory believes it benefits him because of his specific audience
2. Because piracy is next to impossible to quantify, it's also not possible to directly attribute how much you gain OR lose to piracy. It's a black box.
3. Most people tend to pay for, rather than steal, product for which they fee close affinity with the creator. One of the reasons I get out to the cons and push my stuff face-to-face is to build precisely this kind of relationship. When the author himself is right there, signing your book, shaking your hand, chatting you up -- you're less likely to feel inclined to rip him off in any form. To that end, I'm of the opinion that piracy is at least partly due to disconnection, or sheer distance, between the consumer and the creator.
4. From what I've seen, the most widely-pirated books are not fiction but technical texts -- partly because they command such absurd prices, far out of proportion with the costs involved in compensating their creators. But I suspect this will lead to an entirely different rant so I'll stop there.
3. Most people tend to pay for, rather than steal, product for which they fee close affinity with the creator.
I think this is important. I download the tv program "house", it is transmitted where I live. I could buy the old series DVD's but as its transmitted I could have recorded it so I don't feel as if I need to pay for it. However I have meet JMS and talked to him for quiet a while and I have bought my DVD's of Babylon 5 even though I have never watched them. I haven't met Joss Wheldon however I do buy the things of his I want to watch.
Hit the Post Comment before I finished writing.
Anyway, I personally think that a little piracy isn't a bad thing at all; it's indicative of the response of supply and demand. Note the "little" in the comment; any environment that's rife with piracy isn't a good thing at all, as authors/musicians/what-have-you don't get paid for their work.
However, the notion of lost sales could easily be applied to libraries. Locally a politician who campaigned against the library's tax levy request did just that by saying that the library's DVD/VHS collection was unfair competition for the video rental stores. He could just as easily added music stores and book stores, if you ask me.
Now, you could argue that this is the inherent bias of the Interwebs, where these are pirated because of the availability to the tech contingent of plenty of sources. That's a valid point, but remembering years and years of pre-Internet fandom that practically encouraged similar piracy of copyrighted materials, I suspect that a lot of it comes down to the superiority complexes often seen in fandom and in the tech community. Because of that, variations on the old Comcast "Stealing cable is a crime" notices not only won't work, but it'll turn off the people who'd otherwise listen to rational arguments.
(Back when I was still involved in fandom, I remember one jerk who took umbrage at anime videos being sold at local conventions, so he spent his time "educating the masses" on why he'd be glad to make free videos of the same shows that the dealers were selling. Not only did he not see the issues involved in his own actions, but then he took to berating these dealers for doing so...in public. Invariably, he was always kicked out of the conventions, where his strategy was then to call the police and claim that the convention rep who'd kicked him out had tried to molest him. By the time he was done with a particular show, he'd not only done nothing to stop the bootlegs, but he made sure that a lot of otherwise neutral individuals bought something from those dealers just to spite the little Cat Piss Man.)
The best option? What writers have been doing already: merely pointing out that "information wants to be free" doesn't pay creators' bills, and definitely doesn't give them added incentive to create more. (And to the dolts who argue "At least you're getting exposure," that works really well with the fresh new interns persuaded to work for free for months or years for the local weekly newspaper. You'll also note that almost all of those interns catch on after a few weeks or months and get jobs that can actually cover rent, and the only ones remaining are those sufficiently deluded to think that they wouldn't get a better deal anywhere else. After a while, the Law of Diminishing Returns kicks in, and those venues and individual who figure their content and their entertainment should always be free get exactly what they pay for.)
I also remember the Cat Piss Man. Good lord.
I agree that at least some of the reason for those specific materials being pirated is the leanings of the userbase. That base of people varies depending on the environment. I mentioned earlier that right now the most common bootlegged print texts are college books -- it's something my father, a mining engineering professor at Columbia, has seen personally over the course of decades. For a long time there has been a black market for illegal Chinese copies of certain textbooks that could be stamped out for cents on the dollar. I'm hoping e-texts and open licensing of academic content does something about this in the long run, but it's not going to be easy to change the habits of both educators and publishers overnight.
The whole "information wants to be free" thing is, aside from a classic example of the anthropic fallacy, a nice way to retroactively justify behavior that would otherwise be contemptible. Most people do things first and find reasons for them later; such is how our worldview is shaped. If you're in with a group of people who have a "damn the man" and "free the bits" mindset, they're more likely to concur that you Did The Right Thing when you "liberated" that e-book from its DRM and posted it on a filesharing site. I'm not sure which is worse, the act itself or the sneaky excuses. (It's, as someone else in this thread said, a classic example of "stop being on my side".)
The last thing we should be doing is giving people that much more of an incentive to pretend there is no point in being compensated for one's work.
"This study does not attempt to address teh issue of determining to what degree pirated books represent financial loss to the industry as it does not estimate how many free downloads might have otherwise resulted in a sale. .... Previous studies assume a one-to-one substitution, meaning all pirated material would have been purchased and thus the market value of pirates books is equal to the actual loss, though Attributor fees this is and overly optimistic assumption. This will be addressed in a future research phase."
So they are basically saying that all of their numbers are based on the market value of pirated goods. Still not a good representation but at least they own up to the discrepancy.
Whether or not piracy is legal or illegal, practical or impractical, it's still immoral, and therefore wrong. (This does not excuse excessive publisher/label greed via DRM and deliberately shoddy bindings and so forth.) Still, claiming that the Magical Money Fairies would have clapped their hands and produced three billion dollars if not for those nasty pirates definitely does not lend credibility to the study.
-JM
It's the statistics that bother me, to be honest. This study doesn't break things down enough for me to consider it reliable enough to accept their findings. It gives gross (as in huge, not disgusting) categories without any kind of break-down of what kinds of books are in those categories. Science? Are they talking textbooks? Science journals? Books for people within the field, or for a more general audience? How many of each of those book types are being downloaded? That kind of information is critical to the next phase of the problem, as in stopping at least some of the problem. If the major downloaders are college students getting their textbooks for free, that's one issue. If it's high level professionals ripping each other off, that's a completely different problem. If it's textbooks, did the authors of the study pro-rate things accurately to reflect that many textbooks sold are used? Did they check to see if the major downloads were the current or previous editions?
Did the researchers break things down by age of book? Did they tally in books that are out-of-print? Did they tally in books that are beyond copyright? Do they see dramatic drop-offs of downloads for books that are 3, 5, 7, or 10 years older? Are there spikes for recently published books? Bestsellers? New software, hardware, discoveries, etc.?
If this study is just raw clickage, which it appears to be, then it's really not that useful of a study, at least from an academic pov, or even to make judgements about how much money is being lost. Their language is accurate: they're making PROJECTIONS and ESTIMATES, not giving hard numbers. This is a preliminary study; a lot more work needs to be done to check, double check, and expand on what they've done. If my students tried to quote this study as a primary foundation study for a paper about this topic, I'd be all over them about sources.
I like to support the authors I enjoy reading. I don't mind buying books from them, even though I have little money... books aren't all that expensive. Heck I've bought my favorite books at least 3 times. (That is because I either lend them and they don't come back, or I read them until they fall apart.)
Illegal downloading is like any other thievery: it is driven by convenience.
The vast majority of people value time and convenience over relatively small sums of money. If a person wants to download a book, they will go looking for it. If the easiest place to get it is a legitimate source that collects money, and the price isn't a budget-breaker, people will pay to download.
If a free-download source is forced to move around, or is unreliable (too many books removed, or messed-up copies deliberately planted), most people will stop using it. People don't want to be annoyed.
The people who will accept annoyance for cash-savings are few, and not likely to be paying customers to begin with.
I think you have the right attitude here. After all, piracy is stealing, and I wish it didn't happen, but there's not a great deal we can do about it. Just ask those nice folks at Google.
On the development side, we pretty much despise DRM. All it does it hurt legal customers, and does absolutely nothing to pirates.
This is why I like steam so much, actually. No disks, no checks, just 'Is it on your list? Great. Have fun.'
Anyways, Publishers, on the other hand, are obsessed with DRM and anti-piracy measures. Why? Because the money they pour into it looks good on quarterly reports. Makes them look good to investers.
Books will benefit from the same things games have... what's needed is an easy to use delivery system that anyone, anywhere, can buy books from, and can be viewed on a multitude of products. (Laptops, psp, smartphones, ect.)
and divorced from platform, ie, works on Mac, PC, heck, no reason it couldn't go directly to a smartphone with a similar interface.
And don't start on itunes. It's actually a rather restrictive, authortatian, and locked system. The shear amount of family tech support that devil-spawned delivery system generates for me (Cause I'm 'That computer guy' in the family.) is enough for me to wish harm on Steve Jobs.
Every time I see the plethora of iWhatever that are designed to dock seamlessly with the iPod -and only the iPod- I'm reminded that Steve Jobs doesn't put a license plate on his car as he feels that it is beneath him.
I watch the Kindle, and fear that it will follow the same path to the ultimate detriment of the publishing industry.
'Imnformation wants to be free'
No, no it doesn't.
What it wants is a more direct path from creator to consumer. And publishers are scared of this.
Just search for ebooks on EBay.
In particular, look for Vampires, or Romance, or Horror.
Pirates also sell ebooks on Wordpress sites, Facebook sites, Blogspot sites.
Some pirates ostensibly sell a box of physical books for $40 and throw in 100 or so "free" ebooks.
In that time I have purchased a lot of ebooks and downloaded a ton from my library (Chicago and New York). However, when a publisher wants the same price for a paperback as an ebook, I have to admit to getting upset.
To make matters worse, with Penguin, the don't allow bookstores to offer coupons on their books. This week Kobo offered 20% off ALL BOOKS. Yet when I tried to purchase The Stepsisters Scheme, I was told the publisher doesn't allow discounts.
Now I have three options. Pay $6.99 to Kobo, go to Borders and see if they have it in stock (if they don't I will probably purchase something else (NOT from penguin because honestly I am pissed). Look at local usedbook stores. (My library doesn't carry it).
I've never had anyone tell me that DAW, my publisher, doesn't allow coupons or discounts. Heck, I've bought copies of my own work at a discount before, so I'm not sure where this is coming from.
Ultimately, you should spend your money wherever you want, and if you're unwilling to spend $X for a certain product then don't.